Podcasting on the news

The news of Channel 2 in Israel had a short piece on podcasting last Saturday. They featured a short introduction to the phenomenon, the TCast, a short talk with Izhar Ashdot, and a podcast "addict" (hmmm... sounds familiar to me :-) ). Podcasting will become mainstream sooner or later, and I'm glad to see it catching up in Israel too. We still have a lot of issues to solve here, though. The language (ahm) is a barier both on the content side and on the ways of promotion and distribution. And iTunes - which in other countries bring a lot of mainstream listeners - is not common in Israel at all.